Bloggers have essentially taken over the fashion industry. From front row invites to star studded after parties they are rubbing elbows with the who's who in fashion (including Miss Anna Wintour herself). Just recently we watched Chiara Ferragni (aka The Blonde Salad) head off to fashion's Super Bowl, The Met Gala in Calvin Klein. It seems as these bloggers are becoming celebrities in their own right.
What makes these seemingly normal people so popular? It is hard to pinpoint exactly but the fact that they appear so relatable definitely seems to help. The pictures of them walking down busy New York streets or the Instagrams of them brunching with their friends seems like something we all might do (just maybe not dressed head to toe in designer pieces). The fact that they come across as being no different than the rest of us is why we all turn to them for their reviews on products and advice on styling trendy pieces. They are not these big corporations who are marketing their products to us because they sell them buy instead we feel like we can trust bloggers' opinions. And though the argument has been made that these bloggers make a pretty penny to share reviews on products that companies are paying them for making them no different than the bloggers themselves, they still feel more trustworthy writing these reviews in their apartments than in their big offices at magazines.
With so many bloggers in the industry, it can be hard to find one to fit your needs. Whether you're looking for all out outfit inspo or whether you want a relatable blooger that uses high street items we have rounded up our favorites below:
Danielle Bernstein of We Wore What- Danielle combines high street with high fashion and is based in NYC. She has many collaborations with brands such as her most recent one with L'Oreal Paris. Check her out on Instagram too (Congrats to her for reaching 1 million).
Camille Charriere of Camille Over the Rainbow- Camille has experience working with Net-a-Porter and takes you all over London wearing some amazing outfit inspo. She writes detailed post that include her sense of humor which we find great.
Florencia of Flo Loves Clothes- Flo (as her followers call her) is from Boston, MA and offers insight on where to find the high fashion items in high street stores along with great outfit inspo.
Jules Sarinana of Sincerely Jules- Jules takes her followers all around the world with her, showing off outfit inspo from the beaches of Tulum to gelato stands in Florence. She has even created her own Sincerely Jules Shop where she sells her signature tees.
Check her out on Instagram.
Check her out on Instagram.
Adam Gallagher of I am Galla- This one is for the guys or the ladies who like to follow a street stylish guy around the world. Adam Gallagher combines street wear with work wear and is always on the go sharing his trips with his followers.
Check him out on Instagram.
Check him out on Instagram.
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